Performance Marketing Manager (China)

Performance Marketing Manager

Our client is a fast-growing D2C longevity/wellness startup. Their founding team came together around a shared commitment: to enable everyday people to access clean, high quality supplements with transparent ingredients based on the latest scientific insights in rapidly growing field of longevity.

Our client takes great care in selecting only high quality ingredients from reputable sources and in a rare move for the supplement industry transparently publishes the supplier of each ingredient used on its website. All supplements are also double tested for purity and against contamination in an independent 3d party lab.

Our client is looking for a self-driven, highly motivated Performance Marketing Manager to be the architect of their digital marketing in China. Reporting directly to the Head of China Business, you'll operate within a highly lean, fast-moving global structure with the autonomy to build, own, and scale their performance marketing capabilities.

The science of longevity is a global revolution, and our client is looking for a pioneering Performance Marketing Manager to drive their digital expansion in China. By building and optimizing our growth engine across China, you will directly empower millions to take control of their healthspan and age on their own terms.

Responsibilities

• Establish and execute a robust in-house performance marketing strategy across major Chinese platforms (Douyin, RedNote, Tmall, JD.com), managing the channel mix across paid ads, KOL partnerships, and livestreaming.
• Ensure our scientific messaging translates flawlessly and resonates deeply across all localized touchpoints, to preserve our client's premium Swiss positioning.
• Collaborate with our local Trading Partner for operational smoothness, inventory alignment, and high-impact execution during major campaign cycles (e.g. 6.18 and 11.11 campaigns).
• Conduct market research and benchmarking to identify emerging consumer trends, monitor competitor activities, and unlock new insights for optimization in the Chinese market.
• Continuously analyze campaign performance, customer acquisition costs, and performance marketing funnel metrics to optimize ROI and scale growth efficiently.