Creative Strategist - Product Merchandising DACH

Creative Strategist - Product Merchandising DACH

Berlin, Germany

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Product Creative team is part of our broader Product Merchandising Team. Product Merchandising sits at the heart of the Choosing experience for every Netflix member. From AV/AW Creative Strategy & Craft, Writing Strategy & Craft, to Production, and Launch, this team touches every title that our members see on the Netflix platform. Our purpose is to create joy for our members by helping them discover stories they'll love. We do this by marrying entertainment and visual storytelling with data and innovation to develop creative (artwork and video) for touch points across the Netflix experience.

The Product Creative Strategist position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again, developing strategies, brainstorming, coordinating, partnering, and collaborating across functions, overseeing creative development, and socializing with multiple stakeholder teams to ensure a seamless launch on a global scale. This role is an individual contributor role but works closely with colleagues across our Product Merchandising as well as Marketing and Content teams.

The role reports directly to the Director, Product Merchandising (DACH & CEE), who is based in Berlin, Germany.

Responsibilities

You will build and strengthen relationships internally across teams and externally within the creative community. You will define the creative look and feel of a title—telling its story through static artwork and video to represent our content catalog.

A Typical Day Might Include

• Creating a comprehensive visual strategy and positioning for a title that portrays the key context, themes, and aesthetic cues that connect with them.
• Writing briefs with strong creative judgment based on data and insights
• Working side by side with internal and external stakeholders to creatively direct and produce compelling imagery and video.
• Collaborating with agencies, designers and editors to elevate the creative and enhance content discovery across multiple titles across different genres.
• Driving milestones of the creative process effectively to ensure timely and accurate development, production, and delivery of assets.
• Where needed, leading onboarding meetings with filmmakers, showrunners, and talent to introduce how the Netflix experience works.
• Reviewing artwork and video performance metrics, analyzing winning trends, and determining best practices for better creative.
• Building and strengthening partner relationships as liaison to Content, Marketing, PR, and Product

Requirements

• 10+ years in a creative environment, ideally in entertainment.
• While this is an individual contributor role, it requires independence, high stakeholder management, and strong judgment, thus prior leadership experience is an advantage.
• Understand, advocate, and embody the company's values and team goals.
• Ability to create clear, effective creative briefs grounded in data and insights.
• Must be capable and conversant in all aspects of a creative and asset production workflow.
• Deep understanding of video asset creation with the ability to translate and give feedback to develop into finalized assets. Interest in tools and technology to support this approach, including Generative AI.
• Understanding and eye for great visual design and the ability to translate design specs into finalized assets.
• Member-first approach to campaigns, keeping Netflix subscribers top-of-mind and advocating for the best experience.
• Exemplary organizational skills with a disciplined approach to project management.
• Great interpersonal skills with the ability to build strong relationships and connect the dots in a fast-paced environment.
• The soft skills to recognize when to challenge conventional thinking, the courage to voice suggestions, and the maturity to accept feedback on ideas and work.
• Prior project management or creative agency campaign supervision experience.
• An understanding of metrics and testing to inform creative strategy. Experience developing personalized creative approaches with A/B testing a nice-to-have.
• Healthy interactions with marketing teams, creative agencies, and/or production houses, as well as familiarity with studio/network campaigns or entertainment branding. Experience with non-scripted content would be a bonus.
• Excel as an individual contributor with a global purview.
• Fluent in English and German. In-depth knowledge of the entertainment industry and market specifics of the DACH markets.