Design Lead | Standards, Practices & Insights

Design Lead | Standards, Practices & Insights

Los Angeles, California, United States of America

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Standards, Practices & Insights team is responsible for establishing, validating and communicating clear, actionable and data-informed standards for artwork, audiovisual and copy assets.

We are looking for a Design Lead. This role is for a visionary leader with top-notch aesthetic and storytelling chops who enjoys the challenge of making creative work scale and feel fresh at the same time. The ideal candidate will have expertise in working with machine learning technologies and will collaborate closely with product managers, data scientists and engineers for image generation models and tools, ensuring they produce high-quality results.

In this role, you'll navigate the evolving landscape of new canvases and assets, ensuring that our creative quality remains top-notch, regardless of changes in workflow or technology. You'll collaborate with creators and artists to develop sets of high quality artwork that expand the range of what our models are capable of producing.

As Design Lead, you'll help define creative excellence for our visual assets. Your strong judgment will help distinguish scalable solutions from unique exceptions, and you'll engage with leaders and key partners to drive creative decisions and shape our product experience. While this is an individual contributor role, people management experience is a plus given the scope of the initiatives you're expected to influence.

This role will be a key contributor to the ideation, design and art direction of our promotional assets through guideline and tooling development. While the Design Lead isn't expected to work directly on title launches, their expertise influences our team's creative output at scale.

Key Responsibilities

• Help develop a cohesive artistic direction and high production standard in the creation of our visual assets.
• Collaborate with cross-functional teams to integrate craft principles into our design systems.
• Evaluate and provide feedback on the input and output of machine learning models to ensure alignment with artwork standards and aesthetic goals.
• Offer expertise in design trends and principles rooted in industry standards and data-driven insight, allowing our guidelines to be fresh and relevant to global teams.
• Work closely with cross-functional teams, including designers, creative strategists, data scientists, product managers and engineers.
• Working across global teams to define, discuss, update and maintain guidelines across artwork and motion design to ensure our standards remain relevant to members and maximize opportunities for innovation.
• Understanding evolving product and business goals (e.g. new UI, genre, etc) and recommending appropriate visual standards from creative, technical and editorial perspectives.
• Partner closely with cross-functional partners to ensure tools and technology follow the highest standards of design principles, and identify opportunities to elevate the design quality and user experience.

What Do You Need To Succeed?

• 10+ years of experience with content strategy and production in a creative studio, tech platform, media company or agency.
• Demonstrated expertise in art direction and advanced proficiency in design software.
• Excellent written and verbal communication skills.
• Demonstrated track record of editorial judgment and critical thinking.
• A thorough understanding of GenerativeAI and machine learning technology and enhancement techniques.
• Adaptability to change, and a selfless and team-oriented approach to work.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

Netflix is a unique culture and environment. Learn more. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.