Manager, Ads Product Marketing

Manager, Ads Product Marketing

Los Angeles, California, United States of America • New York, New York, United States of America

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content. Product Marketing has a key role in both product development and go-to-market strategies across all advertiser product & capability launches in close partnership with key internal stakeholders. This includes both 1p and 3p measurement solutions, programmatic capabilities, audience targeting, ad formats and supporting new programmatic partners to drive awareness, adoption and revenue growth. We have ambitious plans, an enormous opportunity, and there's plenty of room for growth.

The Opportunity

We're seeking a passionate and collaborative Ads Product Marketer to join our growing team as we seek to drive awareness around our ad product capabilities at scale. This new hire will work collaboratively with key internal stakeholders and external partners to create go-to-market strategies and plans that align with Netflix Ads' broader marketing strategies. This includes seamlessly integrating our 3P measurement solutions, programmatic capabilities and ad product messaging into our broader marketing events and scaled channels. Additionally, this new hire will contribute to broader Ads Product Marketing initiatives and product launches and support any additional business priorities or tactics that arise as we continue to grow and innovate.

Core Responsibilities:

• Be a trusted partner to our cross-functional stakeholder teams, including product, measurement, sales, partnerships and ops teams, to understand the business needs and translate them into outbound strategies and materials internally, and with our external partners.
• Work cohesively and collaboratively with the rest of the PMM team and Ads Marketing team, and Comms team align on and roll out ads capabilities and solutions in tentpole events (eg, CES, Upfront, Cannes, etc) and scaled channels.
• Be flexible and have the ability to lean in and bring any other business priorities and products to market, with the rest of the PMM team, and develop the definition and development of go-to-market efforts across new ad product solutions.
• Identify and execute marketing needs to support campaign measurement products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way.
• Stay up-to-date on industry trends and the competitive landscape to identify new opportunities for growth.
• Be flexible and have the ability to lean in and bring any other business priorities and products to market, with the rest of the PMM team, and develop the definition and development of go-to-market efforts across new ad product solutions.
• Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development.

Qualifications:

• A curious and resilient product marketer with the ability to execute on near-term business priorities while simultaneously building a long-term strategy.
• Deep understanding of product growth and developing strategic roadmaps, preferably in the ad-supported streaming space and ad tech ecosystem.
• High level of intellectual curiosity and strong judgment in the face of ambiguity.
• Agile, pro-active, driven to succeed and eager to take on new challenges.
• Expertise and/or enthusiasm for leading go to market strategy for ad products/formats and capabilities, including programmatic buy methods and measurement products (eg - Audience Reach, brand/ Campaign Effectiveness, MMM, etc).
• 7+ years experience in product marketing within the digital advertising space.
• Can flourish in our unique company culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $225,000 - $325,000. This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.