Manager, Brand & Slate Marketing - Korea

Manager, Brand & Slate Marketing - Korea

Seoul, Korea, Republic of

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking for an experienced Marketing Manager to join our team, focusing on Brand initiatives, and Slate marketing.

In this role, you will develop and execute impactful campaigns for brand and non-single title campaigns. This includes multi-title storytelling, slate-level positioning, and campaigns that bring additional Netflix features to life.

You'll craft and execute integrated 360° marketing campaigns that connect Netflix's brand, content, and product to consumers—driving relevance, building value, and sparking conversation.

This is an exciting opportunity to shape how Netflix shows up in Korea, as a category-leading entertainment brand with a unique local and global voice.

Responsibilities

• Build and execute brand and multi-title campaign strategies—including slate-wide storytelling, category-driven initiatives, and brand messaging—from strategic narrative development through to execution, ensuring alignment with business goals and creative objectives
• Create campaign briefs for creatives, including content and messaging, in collaboration with external partners.
• Manage agency relationships (creative, media, production) to deliver bold, high-quality, and efficient campaigns
• Collaborate with country marketing teams (title marketing, Social marketing, Partner marketing) to build compelling brand narratives across titles, social, and partnership campaigns.
• Serve as the primary contact for global brand, product marketing, and regional marketing teams.

Requirements

• 12+ years of experience in brand, content, or entertainment marketing at leading consumer-facing brands.
• Proven record of leading impactful, top-tier marketing campaigns in Korea or other countries
• Experience in creating culturally relevant and conversation-driving creative, along with marketing shoot experience.
• Strong cross-functional collaboration skills, with the ability to engage with internal departments and global teams.
• Proactive, solution-oriented mindset with ability to make sound judgments in ambiguous situations.
• Ability to thrive in a fast-paced, demanding environment.
• Passion for innovation, embracing new technologies, and challenging market conventions.
• Ability to thrive in our unique company culture.
• Concise and clear communicator.
• Fluency in English, Korean is required

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.