Marketing Localization Producer, APAC

Marketing Localization Producer, APAC

Singapore, Singapore

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Come join the team responsible for marketing localization at Netflix! We are a passionate team dedicated to bringing the Netflix experience to international markets. We are looking for a highly motivated Marketing Localization Producer who is excited to ensure that the Netflix experience is equally enjoyable across APAC and the globe.

In this role, you will work cross-functionally with Product, Content, Marketing, Linguists, Legal, and Design. You will own the localization strategy and roadmap, schedules, budget, and quality for marketing projects and guarantee the successful launch of the Netflix content experience across APAC and the globe.

The environment is fast-paced, requiring the ability to work autonomously with minimal supervision, manage cross-functional stakeholders, and ambitious business goals and deadlines. You will need to demonstrate the ability to translate content strategy and complexities to be successfully executed while maintaining a focus on creative excellence and quality. You must be a systems-thinker, see how global/local, creative/operational needs intertwine, and exhibit strategic leadership and problem-solving skills to manage a highly complex slate of content. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential.

Responsibilities

• Drive high-priority non-title campaign launches for Marketing from their localization strategy to implementation with a focus on creative excellence and a seamless member experience
• Oversee and act as the main point of contact for Globalization regarding non-title marketing projects in APAC, workflows, and marketing localization tooling needs
• Centralize marketing localization strategy and maintain accountability across Globalization title-launch teams (Language Management, Product Writing, Project Management, Content Localization, etc.)
• Foster relationships and partner with key Marketing stakeholders to define the marketing localization approach for APAC marketing campaigns
• In partnership with Globalization and Marketing stakeholders, gather, analyze & report on the data, looking for opportunities to optimize workflows, inefficiencies, or member issues that have been reported in partnership with functional teams
• Coordinate efforts with cross-functional teams such as Dubbing, Content, Engineering, Product Writing, Product Localization, Language Management, Marketing, Customer Service, Legal, and Design to sync development efforts and localization schedules
• Ownership of non-title marketing slate localization budget in close partnership with title-centric localization producers
• Advocate on behalf of Globalization to APAC cross-functional stakeholders, as well as advocate for local marketing business and member needs to functional Globalization stakeholders

Requirements

• 10+ years of experience in localization production or program management working on language launches, creative content, marketing, and/or subtitle localization
• Solid in-depth knowledge of marketing and localization
• Working knowledge of industry-standard localization tools, competitors, and local partner landscape
• Deep expertise in the APAC region
• Fluency in English is required. Korean, Thai, or Indonesian is highly preferred
• Bachelor's Degree in Localization Project Management, International Communication Studies, or equivalent experience a plus

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.