Account - based Marketing Manager , NAMER Strategic Customer And Partner Marketing

Account-Based Marketing Manager

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

This Account-Based Marketing Manager position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry-specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations.

The ideal candidate will develop messaging that resonates with technical and business decision-makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry-specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments.

Key Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

About the Team

About AWS

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