Applied Scientist, Sponsored Products And Brands

Sponsored Brands Impressions-based Offerings

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products.

As an Applied Scientist on our team, you will:

• Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance.
• Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding.
• Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses.
• Effectively communicate technical and non-technical ideas with teammates and stakeholders.
• Stay up-to-date with advancements and the latest modeling techniques in the field.
• Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems.

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