Assistant Marketing Manager, Amazon Business

B2B Digital Acquisition Marketing Specialist

Join Amazon Business, where we're revolutionizing B2B commerce. As a rapidly growing $50 billion global business, we're building a future where businesses of all sizes can find, discover, and purchase everything they need with unprecedented ease and intelligence. Our mission: to become the world's most customer-centric company and the preferred strategic partner for smart business buying. From solo entrepreneurs to Fortune 500 companies, we serve diverse business customers across nine countries, reimagining procurement with innovative solutions that drive efficiency and growth.

At Amazon Business, it's still Day 1. If you're passionate about solving complex challenges, creating disruptive solutions, and making history, this is your opportunity. Bring your insight, imagination, and healthy disregard for the impossible as we unlock the vast potential of B2B commerce in India.

Role Overview

We are seeking a talented, self-directed B2B Digital Acquisition Marketing Specialist - to support campaign development and execution for Amazon Business India.

The Digital Acquisition Marketing Specialist will be responsible for supporting the execution of campaigns focused on increasing customer acquisition and growth. The ideal candidate needs to have passion for and deep experience in digital marketing (Paid Social, Paid Search, Outbound channels - Email, Push, Whatsapp) and should be able to manage multiple programs and projects at one time. With knowledge of the B2B acquisition funnel and actions to convert customer interest into action, the candidate will need to manage and work with agencies to handle digital marketing platforms such as Meta, YouTube, Google, etc.

Key Job Responsibilities

• Support the execution of Digital Marketing strategy including Paid Search, Paid Social campaigns, Outbound to drive customer acquisition.
• Create Go-to-market acquisition and engagement plans for new channels and agencies.
• Manage agencies (WBR, daily meetings, define success criteria) who will run and optimize campaigns on Amazon's behalf on channels such as (not limited) SEO, GEO (Google, chatgpt, etc..), social platforms(IG, FB, etc…), display (ADA, TTD, GDN, etc..).
• Work across a dynamic ecosystem of stakeholders to help define, develop and implement projects.
• Lead the creation and optimisation of outbound campaigns (email, push, outbound through meta) to drive acquisitions.
• Regularly run experiments to optimize for acquisitions and cost.
• Analyze data for trends and insights for right channel strategy. Present the same to leadership for guidance and visibility.
• Develop performance reports and dashboards to provide visibility into campaign results and effectiveness.