Awareness Social Marketing Manager, Brand Social, Amazon Music

Marketing Manager Opportunity At Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to millions of songs, podcasts and audiobooks; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Amazon Music is seeking a passionate and dynamic Marketing Manager to join the Brand Social team in the Global Marketing Organization. In this role, you will collaborate with the Global Organic Social (creative, insights, operations), content marketing, brand and paid media teams in planning, developing, executing, and optimizing compelling social media campaigns across tentpole marketing campaigns to drive awareness and engagement for the Amazon Music brand. You will implement awareness driving paid social best practices across various social media platforms (Facebook, Instagram, Twitter, TikTok, and YouTube) delivering on long-term strategy, amplifying content to drive engagement, awareness and community growth through targeted paid social campaigns across North America contributing to our measurement and creative frameworks by optimizing campaigns, monitoring and analyzing performance and collaborate with teams world wide to contribute to long term paid media strategy aimed at increasing Amazon Music's brand awareness and engagement alongside Brand Paid Media team and local marketing teams. Come innovate with the Amazon Music team!

Key job responsibilities:

• Develop and execute best-in-class awareness paid media strategies across key social platforms: deliver social media marketing campaigns, spanning new product launches, partnerships, exclusive merch, livestreams, brand campaigns, cultural moments, and more to drive awareness and engagement for these programs and the Amazon Music Brand at large across social platforms (Meta, TikTok, Twitter, etc.) focused on boosting organic reach and engagement.
• Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotion.
• Audience Targeting: Utilize insights and segmentation to target audiences and interest, ensuring maximum impact and engagement.
• Budget Management: Manage campaign budgets effectively, optimizing spend to achieve desired results within allocated budgets.
• Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI.
• Collaboration: Work closely with the social media team, content creators, and other marketing stakeholders to align organic and paid strategies for cohesive customer journey. Partner with regional social teams to execute global marketing campaigns.
• Stay Updated: Stay abreast of industry trends, social media algorithms, and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay informed on culture trends, infusing the social space with innovative ideas.

About the team: The Organic Brand Social team is focused on top-funnel awareness, delivering billions of impressions and positive engagements, increasing effectiveness of lower funnel campaigns. Our strategy prioritizes engagement over direct sales or traffic through exclusive content and cultural moments. We make a first connection with potential new customers, deepen our engagement with existing ones, and build cohorts that other (paid social) marketing teams can tap into for an efficient, Brand-led, full funnel approach. We are passionate lovers of audio entertainment who are in the know about fans favorite artists, from new music to fan culture, have the latest podcast and audio recommendations from Tinx to the New York Times to Rebecca Yarro's Fourth Wing and Harry Potter. Whether our audience has a laugh, escapes to a new world or learns about new music, our work reinforces Amazon Music as a passion brand and helps increase retention and improve brand affinity. We are experts, trained to predict and assess the impact of the content we put out, working in tandem across the business to ensure brand safety without compromising the entertaining and spontaneous side of social media.