Category Marketing Manager, Amazon Consumables

Senior Category Marketing Manager

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables.

Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

Key Job Responsibilities

• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Develop winning Amazon homepage and category page strategies.
• Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses on site initiatives.
• Develop the category's style guidelines, merchandising calendar, promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimise performance.
• Present to senior management externally and internally.
• Meet business goals while ensuring a top-notch customer experience.

About the team: Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.