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Digital Marketing Associate, Zappos & Shopbop
Coordinate and optimize cross-channel digital marketing campaigns for Zappos and Shopbop
New York
Entry Level
1 week ago
Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.
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Digital Marketing Associate
Shopbop and Zappos, Amazon subsidiaries, is looking for a Digital Marketing Associate to support in the day-to-day execution of our Digital Marketing programs. This role will support in paid SEM, social, and affiliates, and will be responsible for managing and improving our creative briefing process. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.
Key job responsibilities:
- Support the launch of new strategies across our brand and performance marketing channels
- Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
- Responsible for asset and copy distribution
- Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
- Manage the execution of our COOP and brand partnership campaigns
- Put together creative recaps to walk our creative and editorial team through creative wins and best practices
- Review all previews of ads before launch, ensuring these align with business best practices
- Communicating campaign deliverables, objectives and timelines to all cross-functional teams
- Create competitive studies, gather insights and distill findings
- Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
- Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)
About Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.