Economist II, Marketing Measurements, Marketing Measurement And Performance Support (maps)

Marketing Measurement Economist

The Marketing Measurement & Performance Support (MAPS) organization is looking for an experienced Economist interested in solving one of the most challenging business problems in marketing measurement and developing innovative structural causal models. Working with our team of data scientists, applied scientists, and economists, this economist will help redefine scalable marketing measurement at Amazon and its subsidiaries. The MAPS organization's mission is to be the most trusted source of measurement science solutions to drive marketing investment decisions across Amazon. The MAPS team provides incrementality and efficiency measurement services to the marketing stakeholders across Amazon's Stores suit of businesses. MAPS applies industry leading causal inference models to measure omni-channel effectiveness of marketing campaigns from these businesses worldwide. Our outputs shape Amazon product and marketing teams' decisions and therefore how Amazon customers see, use, and value their experience with Amazon. This is a high-impact role with opportunities to develop systems and analyze marketing effectiveness that contributes billions of dollars to the business. As an Economist, you will be responsible for the design and development of the state-of-the-art measurement and optimization models, while collaborating with other scientists, businesses, marketers, and software teams to solve key challenges facing the teams. Such challenges include measuring the incremental impact of multi-channel marketing portfolios, estimating the impact on long term inter-related customer actions, and scaling measurement solutions for WW marketplaces. Unlike many companies who buy existing off-the-shelf marketing measurement systems, we are responsible for studying, designing, and building systems to serve Amazon's suite of businesses. Our team members have an opportunity to be on the forefront of marketing measurement thought leadership by working on some of the most difficult problems in the industry with some of the best product managers, scientists, economists and software developers in the business. Key job responsibilities include being a technical leader in Econometric research with significant scope, impact, and high visibility. You will own developing the next generation of Marketing-Mix-Media (MMM) models combining structural and reduced form econometric techniques. Your solution will deliver to business leaders accurate and actionable incrementality estimates to improve their marketing portfolio optimization. As a successful Economist, you are an analytical problem solver who enjoys diving into data, leads problem solving, guides development of new frameworks, writes code, is excited about investigations and algorithms, and can credibly interface between technical teams and business stakeholders. You are proficient in structural models to solve business problems. You are a hands-on innovator who can contribute to advancing Marketing measurement technology in a B2C and B2B environment, and push the limits on what's scientifically possible with a razor sharp focus on measurable customer and business impact. You will also coach and guide junior scientists in the team to grow the team's talent and scale the impact of your work.