Email Lifecycle Marketing Manager, Relay Acquisition Marketing

Email Lifecycle Campaign Marketing Manager

Amazon is seeking a talented and data-driven Email Lifecycle Campaign Marketing Manager to join the Relay acquisition marketing team. In this role, you will own the end to end development, and execution of email marketing campaigns across the full customer lifecycle — from acquisition and onboarding to engagement, retention, and re-engagement. You will partner cross-functionally with product, data science, and program teams to build highly personalized, segmented campaigns that drive measurable impact at scale. The ideal candidate brings 5+ years of email marketing experience, deep expertise in marketing automation platforms (such as Salesforce Marketing Cloud or Braze), and a strong analytical mindset with a passion for A/B testing and performance optimization. You thrive in a fast-paced, ambiguous environment and can translate complex data insights into compelling customer communications that move the needle. A bachelor's degree in Marketing, Business, or a related field is required, with an MBA preferred. If you are a customer-obsessed marketer who is passionate about building lifecycle programs that delight customers and drive business growth, we want to hear from you.

Key job responsibilities:

• Own the full-funnel email calendar — Develop and manage a comprehensive email marketing calendar that spans all lifecycle stages, ensuring timely, relevant, and consistent communication across acquisition, onboarding, engagement, retention, and win-back campaigns.
• Drive measurable revenue and engagement KPIs — Set, track, and report on performance metrics including open rates, click-through rates, conversion rates, and incremental revenue, delivering weekly and monthly insights and optimizations.
• Build and scale personalization and segmentation strategies — Partner with data science and analytics teams to develop advanced audience segmentation models and dynamic content frameworks that deliver highly relevant, 1:1 customer experiences at Amazon's scale.
• Lead A/B and multivariate testing programs — Design and execute a rigorous testing roadmap across subject lines, send cadences, content, and CTAs to continuously improve campaign performance and establish email best practices across the organization.
• Be the POC for cross-functional campaign execution including working with procurement, product, compliance and learning/ training teams, all of which impact the Amazon Relay Carrier experience.

About the team:

This role reports into the Amazon Relay Acquisition team, which is responsible for carrier onboarding and engagement for the vast network of Amazon Relay carriers. Take a look at amazon.relay.com for more information on Amazon Relay!