Global Head Of Growth Marketing , Amazon Photos

Global Head Of Growth Marketing

Amazon Photos empowers customers to preserve, share, and relive their memories using innovative AI-powered experiences on mobile applications, web, desktop, Amazon devices, and as part of Alexa+. We strive to provide customers with the best memories companion for them and their families.

Join Amazon Photos as the Global Head of Growth Marketing, where you'll lead a highly visible, strategic function responsible for customer acquisition across multiple channels and marketplaces worldwide including GTMs around new marketplace launches. You will define and execute performance-driven campaigns, oversee experimentation, and grow a high-performing marketing team. As a strategic leader, you'll partner across Product, Analytics, Creative, and Engineering, leveraging Amazon's scale to drive measurable growth via paid media.

Key job responsibilities:

• Lead global performance marketing strategy across paid, owned, and earned channels including Display, Paid Media, Search, App Marketing, and Amazon-owned properties.
• Hire, mentor, and lead a high-performance team, building a results-driven culture grounded in experimentation and customer obsession.
• Manage and drive execution through external marketing agencies.
• Design and execute customer segmentation and cohort strategies, optimizing acquisition campaigns and tracking KPIs like CAC, LTV, activation, and churn.
• Work closely with the GM of the Amazon Photos business to report on performance of all spend to Amazon VPs and SVPs.
• Be part of the Amazon Photos leadership team with significant influence on business strategy.
• Run continuous A/B tests across messaging, creative, and ad formats to drive acquisition and engagement.
• Build automated reporting dashboards, performance tracking mechanisms, and data-driven decision frameworks.
• Collaborate cross-functionally with product, creative, analytics, and global finance to launch growth campaigns.
• Drive innovation by identifying whitespace opportunities and scaling best practices across territories.