GTM Product Launch Manager, International Product Launch Management

Product Launch Management Leader

Lead new product launches for Ring and Blink devices, features, and services across International markets (EMEA/APAC). Own end-to-end launch strategy and execution, working cross-functionally to bring innovative products to customers while driving measurable business impact. This highly visible role requires a collaborative leader who combines customer obsession with technical acumen. You'll be the category expert guiding teams across Strategy, Product Management, Finance, Marketing, Legal, PR, and Customer Service to deliver launches that delight customers.

Own comprehensive GTM strategy including financial planning, assortment strategy, pricing, and channel distribution. Manage multiple product launches simultaneously across various development stages. Partner with cross-functional teams to shape product and feature roadmaps. Build and manage AI tools to enhance mechanisms and playbooks.

Key job responsibilities:

• Product Strategy & Launch Leadership
• Drive comprehensive Go-To-Market strategy including financial planning, assortment strategy, pricing, and channel distribution across EMEA/APAC markets
• Lead cohesive, on-time launch plans spanning product development, sales strategies, and marketing programs
• Partner with cross-functional teams to shape long-term and short-term product and feature roadmaps
• Serve as the product category expert, guiding teams through key business decisions

Execution & Delivery

• Manage multiple product launches simultaneously across various development stages
• Develop and present project documentation to leadership to drive decisions and alignment
• Own cross-functional coordination through meetings, documentation, and stakeholder alignment
• Continuously inspect and improve mechanisms to ensure best-in-class delivery processes

A day in the life:

• You'll manage a product category with multiple concurrent launches, collaborating most closely with Product, Marketing, Category, and Supply Chain teams.
• Your typical day might include: reviewing weekly business reviews with leadership, informing and debating launch decisions; conducting status meetings with Product Managers, Finance, and Category teams on financial strategy and pricing; performing competitive analysis and coordinating with Creative teams on product detail pages; partnering with US teams on product assortment strategy and feature prioritisation; driving decisions across the marketing five P's: Product, Price, Promotion, Placement, and People; leading cross-functional alignment meetings to ensure on-time delivery of launch milestones.

About the team:

The Product Launch Management team serves as the hub connecting Product Management, Demand Planning, Finance, PR, Packaging, Marketing, and Customer Service. We're the subject matter experts from PRFAQ through end-of-life, ensuring new products excite and delight customers across international markets. Our team is unique to Ring International and provides critical coordination across the entire product lifecycle. We work closely with US partner teams while ensuring regional requirements and customer needs are met across diverse markets including EMEA/APAC.