Head Of Product Marketing, Worldwide Public Sector, AWS Industry Marketing

Head Of Product Marketing For Worldwide Public Sector

Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value for government and public sector institutions? At AWS, we're seeking a Head of Product Marketing for Worldwide Public Sector who can shape the future of cloud and AI adoption across public sector institutions globally. As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence go-to-market, product strategy, and messaging across public sector verticals, including global governments, defense partners, education, healthcare, and non-profit. We're looking for a unique blend of public sector expert, technologist, and marketer - someone who can dive deep into technical needs of governments and public sector institutions while crafting value propositions that resonate with customers. You'll deliver a deep understanding of the market landscape, partner with product teams to understand customer priorities and use cases, shape our product portfolio and GTM motions, and drive positioning and messaging for our global public sector business.

Key job responsibilities:

• Create and own messaging for the AWS worldwide public sector and global government business, including our overarching value proposition, customer promises, and reasons to believe that we'll highlight across all public sector GTM and marketing activities
• Shape our GTM strategy for public sector and global governments, partnering with sales, GTM, and product management teams to develop ideal customer profiles, priority use cases, and differentiators for products focused on governments and public sector; defining best practice architecture and services for each use case
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to shape portfolio strategy for AWS GovRegions offerings, identify new product opportunities, and accelerate adoption of existing AWS offerings
• Lead product launch plan and execution for new offerings focused on governments, including naming, target audience definition, and marketing vehicles
• Develop technical content including customer stories, keynotes, presentations, demonstrations, and reference architectures that educate public sector and government customers on AWS offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case