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Marketing Manager, Amazon Shopping Video
Coordinate cross-channel marketing campaigns to optimize agency collaboration and campaign effectiveness
New York
Mid-Level
9 hours agoBe an early applicant
Amazon
A global e-commerce giant offering a vast array of products, cloud services, and digital streaming content.
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Amazon Live's Team Opportunity
Now more than ever, customers watch videos when they shop. Videos and livestreams make shopping easier and more fun, whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live's team's mission is to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. If you are interested in a creative and fast-paced working environment and want to focus on a strategic new initiative, join our team today!
Key Job Responsibilities:
- Serve as primary point of contact for marketing and advertising agencies, ensuring strategic alignment and effective execution of marketing initiatives.
- Enhance agency workflows and processes to drive operational efficiency and campaign effectiveness.
- Drive day-to-day paid media strategy and oversee agency execution across digital channels, including providing strategic direction, campaign optimization guidance, and performance reporting requirements.
- Lead the agency in helping to develop quarterly marketing plans encompassing onsite, free offsite, paid offsite, and merchandising strategies.
- Partner cross-functionally with Content, Creative, Product, and Monetization teams to align agency-developed quarterly marketing calendars with business objectives.
- Monitor performance metrics and create regular reports on campaign effectiveness.
About Amazon
A global e-commerce giant offering a vast array of products, cloud services, and digital streaming content.