Marketing Manager, Amazon Ads (in2ww)
Amazon
Amazon Ads Lifecycle & Customer Insights Lead
We are looking for a builder who can think big and invent and simplify to design and scale the advertiser lifecycle and customer insights engine for Amazon Ads within Global Selling. This role will serve as the advertiser lifecycle and customer insights lead, acting as the voice of the advertiser within the marketing organization and owning Amazon Ads' lifecycle engagement strategy across both first-party and third-party communication channels. The role will build and scale a lifecycle marketing engine that engages advertisers across their journey—from onboarding and education to feature adoption and long-term growth. A key focus will be maximizing the strategic use of Amazon's high-intent advertiser touchpoints, including Seller Central, the Amazon Ads Console, in-product messaging, and Amazon-owned email, as well as external channels such as WhatsApp, Telegram, and other messaging platforms. In addition, this role will lead go-to-market strategy for new Amazon Ads capabilities and establish a structured advertiser insights engine that translates advertiser behavior, adoption trends, and field feedback into actionable marketing and product insights. Operating at the intersection of marketing, product, and customer insights, this high-impact role will work closely with Global Selling leadership, Amazon Ads product teams, and regional marketing teams to drive advertiser engagement, feature adoption, and long-term growth across the cross-border seller ecosystem.