Marketing Manager, Auto, Outdoor & Commercial - Hardlines

Marketing Leader

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. We are focused on growing and developing a smart assortment of brands, with the best possible shopping experience for our customers. Come join our marketing team and help transform the way India buys and sells.

The fastest growing categories of Automotive, Industrial, Outdoors needs a dedicated Marketing leader to scale White-spaces of Vehicles (Bajaj, Hero, Harley Davidson), Tyres (MRF, JK), Solar Panels (Waaree, Vikram Solar), MRO (3M, Bosch) & Medical (Apollo). We are looking for a customer obsessed, out of box thinker who is as comfortable with doling out new marketing approaches in a world that lives on Personalization, performance marketing driven by influencers and customers as they are with number crunching. Fluency with Amazon's leadership principles like think big, earn trust are must-haves for the leader to succeed while raising the bar on both thinking and delivery.

Our mission is build ubiquitous and large offline heavy businesses online with understanding customer friction points and barriers, communicating the trust and convenience of online channels and therefore creating a best in class shopping experience for our customers and their seller partners. The role will own and drive:

• Performance metrics for all Category assets
• Personalization strategy and the BU
• P&L line-items on marketing spends and monitoring efficiencies as a result
• Automation of marketing campaigns to reduce duplication
• Driving new traffic - NTAs, reducing relapse
• Optimizing channel performance in conjunction with traffic channel owners and central Hardlines marketing team
• Working closely with vendor, seller partners to define and scale monetization and ads roadmap

Basic qualifications:

• MBA from IIM/ISB
• 3-5 years of experience in marketing, ecommerce, program and/or product management
• Experience in operating, managing, and delivering results in a customer-facing online retail/services marketing or product management role
• Proven success in delivering online products and services in a high growth environment
• Excellent written and verbal communication skills

Preferred qualifications:

• Demonstrated ability to manage multiple projects - prioritization, planning and task delegation
• Ability to think and react in a high-energy, fast paced environment
• Ability to use hard data and metrics to make and support decisions. High proficiency with Excel
• Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams
• Strong alignment to Amazon's Leadership Principles

Key job responsibilities:

• Adopting AI in marketing to garner results at scale with least human effort while maximizing CX
• Owning gateway channel for all categories and raising the bar on communication to customers entering through gateway
• Scale Co-op by partnering with key brands like Hero, Bajaj, Reckitt, Godrej, 3M, Bosch etc.
• Define & work on the GW & +1 pages Automation & Personalization charter working closely with central teams
• Define merchandising strategies across customer facing pages and partner with teams across categories to align towards a common strategy
• Own and raise the bar for customer facing design & communication by leveraging AI
• Partner with central teams to create new partnerships as avenues for driving incremental traffic for OHLF categories
• Develop scalable ways to automate/report performance & areas of opportunity across free and paid traffic channels
• Establishing guidelines and best practices across teams, including guiding other marketing resources to identify areas of opportunity to optimize traffic and/or merchandising
• Owning/enabling customers to discover what they are looking to buy from tens of millions of products available across home categories
• Partnering with product teams to drive customer adoption of global/local innovations, helping create a highly personalized shopping experience and enabling discoverability of products for customers looking to shop for their home

A day in the life:

• Asset performance monitoring
• Bar-raising gateway campaigns
• Meeting brands and seller partners for customer insight generation and helping in knowing the customer
• Monitoring spends and driving efficiencies

About the team:

Owners of the fastest growing business lines with a healthy disregard for the impossible. Delving on why and lesser on why not. Allergic to externalization of any sort. Learning and growing one day at a time.