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Marketing Manager - Customer Retention, Amazon MX Player
Own a new customer retention marketing initiative for MX Player by leading notification-driven campaigns
Mumbai
Entry Level
13 hours agoBe an early applicant
Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.
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Associate Marketing Manager
Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India's most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player. Amazon MX Player is Amazon India's big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
Key job responsibilities:
- Responsible for notifications channel to drive and re-engage customer cohorts
- Manages multiple shows and category priorities while working with cross functional teams
- Runs A/B experimentation roadmap to optimize campaign performance
- Responsible for developing playbooks for new projects across personalization and automation
- Own reporting and analysis for content shows and categories to drive insights on performance
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Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.