Marketing Manager, Series, Amazon MGM Studios

Marketing Manager

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Original Series, with a focus on young adult (YA) content. You will help develop integrated go-to-market plans to launch and sustain engagement for Prime Original YA Series, and work closely with cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership.

As a Marketing Manager, you'll have a proven track record for driving results via innovative marketing campaigns, including working autonomously to set roadmaps, goals, and have experience working effectively with industry partners. As a multifaceted marketer you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, industry knowledge, and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale. This role will be instrumental in leading and executing marketing initiatives that position Prime Video as the premier destination for young adult series.

Key job responsibilities:

• Support overall global strategy for consumer marketing for Prime Original YA Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
• Help develop 360 campaigns in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
• Align closely with research teams to develop priority consumer insight studies
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Act as a leader and "catalyst" who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Measure outputs against internal and external measures and deliver continuous improvement
• Present to senior leadership to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position