The product manager for global marketing AI, automation & tooling will be at the forefront of developing AI and automation based marketing tools for one of the world's largest streaming services, currently providing world-class entertainment for millions of users around the world. In this role, they will drive product strategy and delivery for AI automation initiatives within prime video marketing's global operations. Reporting to the sr. manager, product management, this role serves as the primary liaison between marketing stakeholders, gss operations, and pv tech engineering teams. This position requires navigating ambiguity in emerging AI technology while delivering measurable business impact across the marketing assets supply chain.
Core Responsibilities:
Manages a portfolio within the global marketing automation ecosystem. Supports requirements gathering and validation for assigned workstreams, working independently where strategy is undefined. Identifies risks and opportunities, recognizing when products are susceptible to prior failure patterns. Establishes processes for requirement intake, stakeholder communication, testing coordination, and adoption enablement. Understands AI and automation technologies applied to marketing operations at scale, including emerging AI architectures.
Engages with senior leaders across PV marketing teams (studios, international, sports) and PV tech engineering to align business priorities with technology roadmaps. Builds consensus across discordant views. Manages escalations as the primary resolution point for business-side blockers.
Tracks requirement fulfillment, adoption rates, and stakeholder satisfaction. Reviews performance with partner teams and senior leaders, using data to drive decisions and demonstrate value. Coordinates training and change management across the organization.