Partner Marketing Manager, Brand And Integrated Marketing Fire TV

Partner Marketing Manager

Amazon Fire TV is looking for an innovative, highly motivated, and customer obsessed individual to join our team to work with some of the biggest names in streaming. The Partner and Growth Marketing team is responsible for enabling best in class marketing with our Fire TV app partners while driving growth for Fire TV. We are seeking hands-on Marketing Manager to manage partner relations, curate title selection and manage partner approvals. In this role you will have an opportunity to work cross functionally with a broad array of internal stakeholders and external partners - helping coordinate campaigns, as well as managing our yearly campaign calendar. This position offers an opportunity to leverage your creative marketing skills and passion for entertainment with the one of the world's leading technology companies, while experiencing the excitement and explosive growth of the streaming world.

Key job responsibilities:

• Drive integrated marketing ideas that creatively break through while driving core KPIs around awareness, customer acquisition, subscription growth, and engagement.
• Collaborate closely with the broader Fire TV product and business teams, Business Development, Amazon Ads, and other key internal partner teams.
• Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns.
• Drive operational excellence through the development and maintenance of scalable frameworks, SOPs, and best practices that enable consistent, high-quality campaign execution and continuous improvement across the team.
• Identify win-wins for Fire TV and partner to aid in the negotiation and sell-in of co-marketing programs.
• Provide inputs into status updates and quarterly business reviews for senior leadership.

A day in the life:

The Partner Marketing Manager at Fire TV will manage a roster of accounts that includes weekly or monthly calls and up to daily correspondence with partners. This role will determine strategic plans in conjunction with the partner and internal stakeholder teams that lead to customer obsessed campaigns in support of key business objectives.

About the team:

The Fire TV Brand and Integrated Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360 degree marketing campaigns, and manages the marketing and growth relationships with streaming content partners.