Partner Marketing Manager , Buy With Prime

Partner Marketing Lead

Our marketing organization is hiring a Partner Marketing Lead that will be responsible for developing and executing marketing programs to support our partner initiatives. This role will drive programs that help us recruit new partners, help our partners grow their business, and have our partners grow the Multi-Channel Fulfillment and Buy with Prime businesses.

Key job responsibilities:

• Serve as a key member of the agency and technology partner extended team for defining and delivering partner strategies.
• Develop and execute a partner marketing strategy for agency and technology partners, including prioritizing marketing activities, driving execution, and coordinating closely with internal and external teams to deliver results.
• Develop a scalable way to identify, recruit, and nurture prospective agency partners (email marketing, drip campaigns).
• Help our partners grow their business through the development of co-marketing activities, co-branded asset creation, and co-marketing guidelines.
• Manage the partner enablement website and external assets.
• Develop an editorial (content/blogs) plan for engaging and educating agency partners.
• Capture and share marketing best-practices to help our team better support our partners.
• Act as the marketing liaison between agencies, technology partners, and the Amazon Multi-Channel Fulfillment and Buy with Prime team.
• Contribute to partner marketing and communication strategy for a new product launches.

About the team:

Multi-Channel Fulfillment (MCF) and Buy with Prime are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants' own online stores, ultimately increasing selection for Prime members. Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime , a new business initiative for Amazon.