Principal Product Manager (tech), Amazon Demand Tech Campaign Creation
Amazon
Principal Product Manager - Agentic Campaign Creation
Amazon DSP (DVA) serves large and sophisticated advertisers, agencies, and integrators who want to plan, buy, measure, and optimize their programmatic ad campaigns. As a Principal PM-T, you are responsible for the lifecycle of a suite of technology products with considerable impact (company-wide, global, industry) and drive teams to execute your long-term strategic vision within Amazon Ads. You have a noteworthy product management track record. The Agentic Campaign Creation Principal PMT leader will be defining and driving the comprehensive product strategy for media buying experiences for DVA, balancing near-term delivery with long-term agentic evolution. This involves continually adapting the product approach to accommodate evolving advertiser needs while aligning with partner teams on future functionality, user experience, and platform capabilities across disparate systems. The role requires influencing agentic campaign experience strategic direction across multiple VP-level organizations within Ads. The leader in this role will make critical trade-off decisions between short-term delivery and long-term product vision and architecture, effectively creating alignment through clear communication and compelling product artifacts. Success in this role demands exceptional judgment in selecting impactful product enhancements that drive workflow efficiency across key trader activities and improve campaign delivery and performance.