Principal Product Manager - Tech, Sponsored Products And Brands

Principal Product Manager - Tech

Amazon Ads is one of the fastest-growing businesses at Amazon, generating tens of billions in revenue by helping brands of all sizes connect with hundreds of millions of customers worldwide. Within Sponsored Products & Brands, we are seeking a Principal Product Manager - Tech to own the strategic vision and execution for advertising monetization of Everyday Essentials (EE) categories—consumables, grocery, health & beauty, household supplies, and similar high-frequency replenishment categories—starting with Japan and extending to high-growth emerging marketplaces in Latin America and the Middle East. This is a single-threaded, zero-to-one charter. Everyday Essentials is one of the fastest-growing segments across Amazon's international marketplaces, yet advertising monetization has not kept pace—representing a significant untapped revenue opportunity. Shoppers and advertisers in these categories have fundamentally different needs and objectives than those in durable goods, and today's advertising products were not purpose-built for them. You will work backwards from those unmet needs to invent net-new advertising capabilities from the ground up. You will own the end-to-end product lifecycle—from identifying the opportunity, writing the PR/FAQ, defining the CX, partnering with science and engineering to build, and scaling learnings across countries. You will directly own the P&L for this charter and be accountable for delivering step-function advertising revenue growth. This role requires someone who thrives in ambiguity, can define both the product opportunity and the technology strategy from scratch, and has the judgment to make high-stakes investment decisions across a portfolio of bets. We are a passionate team of builders who believe advertising, done right, enhances the customer experience. If you are energized by inventing at the intersection of advertising, machine learning, and international commerce—and want to own a business-defining initiative with executive visibility—this role is for you.

Key job responsibilities:

• Own the strategic vision, roadmap, and P&L for advertising monetization of Everyday Essentials categories across Japan and emerging Latin American marketplaces. Define what success looks like, how to measure it, and how to get there.
• Invent net-new advertising products and capabilities that address the distinct needs of consumables, grocery, and replenishment advertisers—going beyond adaptation of existing products to fundamentally rethink ad formats, objectives, measurement, and targeting for these categories.
• Work backwards from advertiser and shopper needs unique to each marketplace. Deeply understand local market dynamics, competitive landscapes, advertiser marketing objectives (new-to-brand acquisition, pack-size upsell, category share growth), and shopping behaviors.
• Partner with science and engineering teams to bring ideas from zero to one. Define the technology strategy, make informed build-vs-leverage decisions, and guide technical trade-offs across machine learning, ad serving, and measurement systems.
• Drive rigorous experimentation and analysis across a portfolio of technology investments. Make calculated bets, instrument learning, and demonstrate the judgment to double down or pivot based on evidence.
• Develop and scale cross-country learnings. Establish frameworks and mechanisms so that what works in one marketplace can be efficiently evaluated and adapted for others.
• Communicate with clarity at all levels. Author decision narratives, investment proposals, and strategic communications for executive audiences. Bring clarity to complex, ambiguous problems and ensure all stakeholders understand trade-offs and options.
• Collaborate broadly with sales, legal, category, international retail, operations, and executive teams to ensure seamless go-to-market execution and alignment.
• Create durable mechanisms for auditing and reporting business ROI, product performance, advertiser satisfaction, and customer experience quality.
• Amplify impact beyond your charter by mentoring PM/PMTs, contributing to the broader product management community, and raising the bar for how Amazon Ads approaches international and category-specific product development.