Principal, WW Integrated Marketing - Ai/ml, WW AWS Marketplace Marketing

Marketing Leader For AWS Marketplace Marketing Team

Have you ever thought about how AI will fundamentally transform how enterprises discover, procure, and deploy technology? Do you have experience driving category growth in high-velocity technology market segments? Are you excited about defining the marketing playbook for the fastest-growing segments in cloud computing?

We're looking for an experienced and driven marketing leader who thrives on building something new every day in the rapidly evolving AI/ML landscape to join the AWS Marketplace Marketing team.

Strong preference for Seattle, WA | San Diego, CA | and SFO/Bay Area, CA. Also available to sit in Arlington, VA, USA | Austin, TX, USA | Boston, MA, USA | Chicago, IL, USA | Dallas, TX, USA | New York, NY, USA. Relocation to these specific cities available for external candidates only from within the US only.

Key Job Responsibilities

• Category Strategy & Positioning: Define go-to-market strategies for GenAI, ML, and Data & Analytics categories
• Integrated Campaign Development: Design and orchestrate execution for omni-channel campaigns targeting technical and business decision makers, from data scientists to CxO executives evaluating AI transformation initiatives
• Partner Collaboration: Work with leading AI/ML partners to develop co-marketing programs, joint value propositions, and scale-focused partner marketing initiatives
• Technical Content & Thought Leadership: Work with solution architects, partners, and technical specialists to create content that demonstrates real-world AI/ML use cases, ROI models, and implementation guidance
• Event Strategy & Field Marketing Integration: Lead category presence at key industry events (such as re:Invent, partner events)
• Performance Analytics & Optimization: Establish sophisticated measurement frameworks tracking everything from category awareness to solution adoption and customer lifetime value
• Cross-functional Collaboration: Partner closely with Marketing, Sales, Technology, Operations, and Partner teams to ensure force multiplication and an exception experience for our customers and partners

A Day In The Life

Content is the foundation of what we do. Content is how we directly communicate with our customers, influence industry narratives, and cultivate meaningful integrated experiences. It serves as the bridge that connects our organization with audiences, shaping perceptions, driving engagement, and facilitating learning and growth on AWS. Content plays a pivotal role in shaping industry trends and conversations. It introduces new perspectives, challenges conventional thinking, and inspires innovation. Content should spark discussion, encourage collaboration, and contribute to the evolution of the industry.

About The Team

Our team is dedicated to creating bar-raising content experiences across AWS events. We are a collaborative group of strategic thinkers, content visionaries, and event experts who work together to develop and deliver engaging, impactful content that resonates with audiences industry-wide and worldwide. We are experts at aligning content initiatives with broader business goals. We lead the content arm of AWS highest tiered event series, manage complex content operations, and ensure exceptional execution from strategy to delivery.

About AWS

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