Product Marketing Manager, Promotions & Acquisition, Amazon Music

Product Marketing Manager

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a driven, analytical and results-oriented Product Marketing Manager to help drive promotional and non-promotional acquisition initiatives for Amazon Music. In this role, you will plan, execute and manage multi-channel marketing campaigns across music streaming and artist merch, analyze campaign results for optimization, and build playbooks to scale proven campaign structures. You will partner with global stakeholders and work closely with various functions such as product, tech, creative, legal and finance to plan acquisition campaigns, optimize existing workflows, create and deliver against an experimental roadmap and help define long term offer constructs to increase customer acquisition and retention.

Do you love music? Are you excited about a marketing role with a global scope? Do you find solving challenging problems interesting? Come innovate with the Amazon Music team!

Key job responsibilities:

• Campaign Strategy & Innovation: Lead the end-to-end development of promotional and non-promotional marketing campaigns that drive acquisition and merchandise sales. Identify high-impact opportunities at the intersection of content, commerce, and fandom, turning insights into scalable, global campaigns.
• Experimentation & Growth: Champion a test-and-learn mindset by designing and running experiments that uncover what resonates with customers. Translate data and learnings into actionable growth strategies and global best practices.
• Executional Excellence & Program Management: Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech etc. to ensure seamless execution, on-time delivery, and measurable results. Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
• Cross-Functional Leadership & Influence: Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy-in, and deliver cohesive customer experiences across channels and geographies.
• Insights, Measurement & Optimization: Dive deep into campaign performance data to surface insights that inform future planning. Continuously refine targeting, messaging, and creative to amplify impact and customer delight.

A day in the life

No two days look the same in this role. You might start a day reviewing results from a recent global experiment. By midday, you're brainstorming the next campaign idea with stakeholders discussing the offer, channels and launch plan and in evening you could be aligning stakeholders across regions to bring a new campaign to life or refining an existing campaign for greater impact. Every day, you'll balance creativity with analytical rigor, testing ideas, learning fast, and scaling what works, all to delight customers and drive measurable growth.