Product Marketing Manager, Amazon Marketing & Prime Canada

Marketing Manager

Amazon Canada is seeking a talented, creative, and entrepreneurial Marketing Manager to join our exciting and highly collaborative team. The Product Marketing Manager will play a critical role in supporting the rapid growth of the Seasonal Events through leading the marketing, merchandising, and social media efforts for our key products and programs. They will support creating a best-in-class customer experience through merchandising planning and implementation for our online storefronts, as well as the management of marketing-led programs. They will build, merchandise, and optimize customer "destinations"/landing pages on the Amazon.ca site, with the goal of engaging, inspiring, and converting customers and building affinity for Amazon Canada. This individual will execute all Seasonal Events, such as Mother's Day, Father's Day, Holiday Shop, across Amazon's owned platforms, as well as develop plans to test with new platforms (e.g. TikTok) and campaigns. They will dive deep to gather evolving brand, customer, and channel insights to inform strategy; they will partner with offsite traffic team for creators, social, outbound, search and more to drive customer engagement and conversion. The successful candidate will have the ability to prioritize in a fast-changing business environment.

Key job responsibilities:

• Manage and execute all Seasonal Event campaigns. Working with internal stakeholders to identify key business opportunities, trends, and selection to excite and delight customers.
• Ideate and test with new platforms and campaigns. Use critical understanding of historical data, effectiveness, creatives, making recommendations for continuous improvement.
• Responsible for updating on-site content and driving onsite traffic drivers
• Responsible for working with partner teams for offsite traffic drivers.
• Own weekly, monthly, and quarterly reporting on the state of initiatives and goals assigned.
• Manage and report out on projects, status, and work with teams to remove any project blockers.

About the team:

Amazon Canada is a fast-growing business where our business model is evolving with technology and industry trends. We need nimble leaders who move fast, are capable of breaking down and solving complex problems, and have a strong will to get things done. Amazon is seeking to hire and develop leaders that have the capability to grow into general managers that can independently run large business segments spanning multiple functional areas. Incoming hires are given ownership of large, important areas of opportunity; the autonomy to make decisions; and the ability to drive significant impact to the customer experience.