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Product Marketing Manager
Lead the go-to-market strategy and campaigns for new product launches and features
Shanghai
1 month ago
Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.
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Marketing Strategy Development
This role will be responsible for developing and executing go-to-market strategies and building compelling contents that resonate with our target audience. The ideal candidate combines deep marketing expertise with analytical rigor and cross-functional leadership skills.
Key job responsibilities:
- Develop and execute comprehensive go-to-market strategies for product launches and feature releases.
- Create marketing plans that drive product awareness, consideration, and adoption across target segments.
- Collaborate with product and business teams to ensure alignment of go-to-market strategy and marketing priorities.
- Create compelling marketing contents including product collateral, case studies, and sales enablement materials.
- Design and execute integrated marketing campaigns across multiple channels, develop seller success stories and testimonials that demonstrate product value.
- Build strong relationships with key stakeholders across product, business and internal marketing teams. Lead cross-functional initiatives and drive alignment across multiple teams.
- Define and track key performance indicators (KPIs) to measure marketing effectiveness.
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Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.