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Product Marketing Manager, Books
Lead outbound channel marketing initiatives for Japan marketplace and align with global roadmap
Tokyo
Mid-Level
22 hours agoBe an early applicant
Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.
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Product Marketing Manager
Amazon Books is seeking a Product Marketing Manager to lead outbound channel marketing (email, push notifications, non-paid channels) for the Japan marketplace. This role sits at the intersection of local marketplace execution and global product strategy. You will own Japan's outbound marketing programs while serving as the connective tissue between the Japan marketplace and the centralized Books Outbound PM/Engineering team in Seattle. You will centralize channel strategy across marketplaces and ensure Japan-specific needs are reflected in the global product roadmap from the ideation stage, not retrofitted after US launch.
Key job responsibilities:
- Provide marketplace-specific marketing inputs: targeting logic, content strategy, copy, and cadence recommendations for JP
- Lead experiments by creating campaigns/programs and shepherding them through the bar-raise process
- Continuously optimize, expand, and improve outbound channel performance
- Create, monitor, and maintain programs to ensure they send as expected, are restarted/extended before expiry, and are classified correctly for reporting
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Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.