Product Marketing Manager, GCR Marketing

Product Marketing Manager

Amazon Web Services is seeking a Product Marketing Manager to drive AWS AI Tech Leadership in Greater China and Hong Kong (CMHK). This role is the key driver to establish AWS as the definitive AI technology leader in the region — not just through messaging, but through flagship events, customer success stories, and high-impact programs that shift market perception and accelerate AI adoption.

Key job responsibilities:

• Own AWS AI Tech Leadership positioning and activation in CMHK.
• Drive market perception through events and cases. Bridge global AI product strategy with local execution.
• Design and execute AWS AI Tech Leadership programs in CMHK, with a focus on flagship events, executive engagements, and customer case studies that demonstrate AWS's differentiated AI capabilities.
• Lead the development and delivery of AI-focused go-to-market programs, translating global AI narratives (Bedrock, Agentic AI, etc.) into locally relevant stories that resonate with enterprise, startup, and ISV audiences.
• Build and manage a pipeline of reference-grade AI customer cases across key segments (Top Startups, Top ISVs, Industry transformation leaders), targeting 1–2 flagship cases per segment per year.
• Drive thought leadership through major industry events, AWS-owned events, and partner co-marketing programs to strengthen AWS's AI leadership perception against local competitors.
• Work closely with SSO, SA, BD, PR, and global PMM teams to ensure consistent AI messaging and maximize content reuse across channels.
• Develop evangelism content — including demos, whitepapers, event keynotes, and online videos — that builds AI awareness and drives adoption of core AWS AI services.
• Track and report on AI perception metrics and program effectiveness to inform strategy and demonstrate business impact.

A day in the life:

You will spend your time working across three core motions: building the AI case library with BD and customer teams, designing and executing flagship event programs, and partnering with IDP and global PMM to localize and amplify AI content. You will be the connective tissue between product, field, and marketing — ensuring AWS's AI story lands with the right audiences at the right moments.

About the team:

The GCR Marketing team is responsible for driving AWS's market presence and customer engagement across Greater China. We are a team that moves fast, operates with high ownership, and believes AWS is the technology leader of the AI era. We work closely with business teams to turn customer insights into compelling narratives that win in the market.

Diverse Experiences:

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture:

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth:

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance:

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.