Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs - Hub And Amflex

Program Manager

Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.

Key job responsibilities:

Performance Marketing Strategy & Execution

- Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition

- Develop and execute comprehensive performance marketing campaigns across multiple digital channels

- Drive continuous improvement in lead generation quality, volume, and cost-efficiency

- Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities

Paid Search & SEM Management

- Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy

- Analyze search performance data to identify opportunities and drive ROI improvements

- Collaborate with agencies and internal teams to scale paid search programs effectively

SEO & Organic Growth

- Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic

- Conduct keyword research and competitive analysis to inform content and technical SEO strategies

- Partner with web development teams to implement SEO best practices and technical improvements

Social Media Marketing

- Develop and execute social media marketing strategies across relevant platforms

- Optimize social campaigns for lead generation and conversion

- Test and iterate on creative, messaging, and targeting approaches

Analytics & Optimization

- Build robust measurement frameworks to track campaign performance and attribution

- Conduct A/B testing and multivariate experiments to optimize conversion rates

- Deliver regular reporting and insights to leadership on marketing performance and trends

Cross-Functional Leadership

- Partner with product, operations, and analytics teams to align marketing efforts with business goals

- Manage relationships with external vendors, agencies, and technology partners

- Drive alignment across stakeholders on priorities, timelines, and resource allocation