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Senior ABM Manager, CMHK Marketing
Design and execute territory-specific ABM campaigns to accelerate pipeline
Shanghai
Senior
15 hours agoBe an early applicant
Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.
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Account-Based Marketing Manager
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities:
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Partner with sales teams to translate account priorities into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Execute multi-channel programs (events, digital, direct) that deliver personalized account experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
About Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.