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Senior Marketing Manager, Offline - Amazon Flex , Amazon Flex
Build offline marketing campaigns to onboard delivery partners efficiently
Bangalore
Senior
2 days ago
Amazon
A global e-commerce giant offering a vast array of products, cloud services, and digital streaming content.
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Senior Marketing Manager, Amazon Flex
At Amazon we are building an excellent last mile operation in India, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors called delivery partners to make deliveries to our customers. The role of senior marketing manager, Amazon Flex is to build this network of delivery partners via offline channels who deliver at our stations, thereby fulfilling customer promises. In this role, you will run campaigns and work with agencies to onboard delivery partners using their 2W/3W and EVs. You will get to work with WW stakeholders on marketing interventions and with local players on fulfilling capacity.
Key job responsibilities:
- Manage and execute BTL/offline marketing campaigns for sourcing leads for the flex channel in IN
- Invent cost efficient ways of running campaigns and onboarding DPs
- Responsible for planning calendar for offline activities by coordinating with agencies and Account development executives
- Manage the overall referral and influencer program by coordinating with 3P and ADEs
- Managing a team of ADEs who will execute and monitor activities on a daily basis
- Hire, manage and coordinate with local agencies to set expectations and track performance
- While you strategize and invent, you won't hesitate to roll up your sleeves to work on ground to execute DP recruitment drives
- Maintain and refine scalable, comparable methods of measurement and performance tracking for campaigns
- Earn trust from internal and external partners, manage multiple projects, and balancing contending priorities in a rapidly changing environment
About Amazon
A global e-commerce giant offering a vast array of products, cloud services, and digital streaming content.