Senior Marketing Manager, Audience, Prime Video

Senior Marketing Manager, Audience

Prime Video (PV) brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. One app. Endless entertainment. We're the home of exclusive live sports—Thursday Night Football, NBA—alongside distinctive, critically-acclaimed originals like The Boys, The Marvelous Mrs. Maisel, and The Summer I Turned Pretty, and films like Air, Saltburn, The Idea of You, and Road House. Add in the latest in-theater releases to rent or buy, 100+ premium subscriptions like HBO Max and Peacock, and live linear viewing—all in one destination. But what makes Prime Video singular isn't just the breadth of what's available—it's how it all connects. Audiences move fluidly from watching a live game to renting a documentary about the player, from streaming an original series to buying the book it's based on, from discovering a new channel to replaying a live sports moment in real time. That multi-dimensional experience—powered by the connection to the Amazon family of brands and built by a passionate, diverse global team—makes Prime Video the place where creators, athletes, and storytellers of all kinds build their future, and where fans never have to leave to go deeper into the things they love.

We are seeking an exceptional Senior Marketing Manager, Audience, to serve as the voice of the audience and drive Prime Video's audience-centric marketing and growth strategies. In this pivotal role, you'll facilitate the transformation of Prime Video's relationship with audiences by developing scaled strategies and marketing initiatives grounded in their needs, motivations, and barriers. You'll act as the strategic architect, relationship builder, and audience champion while demonstrating customer obsession and serving as the bridge with cross-functional partners including Business, Product, Studios, Sports and the Service Strategy team.

The ideal candidate brings deep expertise marketing strategies and campaigns, a proven track record of earning trust through cross-functional leadership, and data-driven approach to synthesizing insights into compelling strategies and approaches. You'll dive deep into developing and evolving audience-specific strategic frameworks, directing campaigns that drive differentiated entertainment experiences across Prime Video, and bridging workstreams across the organization that enable audience-first thinking. This role offers the opportunity to think big and shape Prime Video's audience relationships through strategic territories, learnings, and innovation. The successful candidate will combine strategic thinking with flawless execution, while demonstrating strong leadership abilities in a fast-paced, global environment.

Key job responsibilities:

• Own longitudinal demographic strategy for priority audiences – building from blank-slate ambiguity to fully realized audience growth plan that influence cross-functional stakeholders like Studios, Sports, Product, Business Strategy – and translate complex, multi-segment strategies into compelling narratives that drive decision-making from senior leadership to day-to-day execution
• Proactively identify forward-looking audience opportunities and develop multi-year strategies and frameworks that shape org-level priorities
• Develop audience intelligence frameworks that become the operating language needed – shaping how teams think about audience strategy and ensuring narratives are adopted as shared decision-making tools, not just read-outs
• Serve as the go-to audience voice across the org – participating in upstream decisions before problems are brought to solve, driving behavior change and building coalitions that shift thinking
• Translate audience receptivity signals, behavioral data, and cultural insights into strategic recommendations that influence cross-functional roadmaps—partnering closely with Insights teams to synthesize existing research and identify gaps, connecting audience intelligence to business outcomes at the highest levels
• Deliver work that sets a new standard—creating replicable models and scalable self-service resources that enable partners to operate with audience-first thinking independently, anticipating downstream needs before they surface
• Drive fast, effective and date-driven cross-functional decision-making – knowing when to push for speed and when to hold the line on audience authenticity, using backbone and conviction to protect the integrity of audience-informed strategies
• Build and maintain strong partnerships with global peers to share knowledge and scale impact