Senior Theatrical Marketing Manager, France, Amazon MGM Theatrical Marketing

Senior Marketing Manager Theatrical Releases France

We're seeking an experienced Senior Marketing Manager to lead and drive innovative marketing local strategies for our theatrical releases in France. Reporting to the Head of Theatrical Marketing France this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in France.

Key Job Responsibilities

Strategic Leadership & Planning

• Lead strategic planning and budget management across multiple high-profile theatrical releases in France

• Develop territory-wide marketing strategies and long-term activation roadmaps for France

• Conduct advanced local market analysis and competitive intelligence to inform strategic decisions for France

• Establish campaign KPIs and success metrics in partnership with senior leadership

• Drive innovation in audience engagement methodologies and emerging marketing technologies

• Mentor and guide junior marketing managers on strategic thinking and campaign development

Creative Direction & Brand Management

• Provide creative leadership across all marketing assets and brand touchpoints in France

• Oversee localization strategies and coordinate with global International teams

• Ensure brand consistency and creative excellence across multiple concurrent campaigns in France

• Lead relationships with creative partners and agencies in France

• Approve and guide creative direction for high-stakes marketing initiatives in France

Media Strategy & Partnership Development

• Develop comprehensive media strategies for France spanning traditional, digital, and emerging platforms

• Lead negotiations and strategic partnerships with key media agencies and platforms for local marketing campaigns

• Cultivate and manage high-value brand collaborations and co-marketing opportunities

• Collaborate with International Media leadership on global best practices and innovation

• Optimize media spend efficiency across portfolio of local campaigns

Activations & Events

• Conceptualize and execute large-scale special projects, premieres, and marquee events in France

• Manage complex stakeholder relationships across multiple external agencies in France

Cross-Functional Leadership & Team Development

• Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners

• Provide strategic guidance to distribution teams on theatrical positioning in France

• Drive organizational alignment on local campaign priorities and resource allocation

• Mentor junior team members and contribute to team capability development

• Champion creative excellence and innovative problem-solving across the organization

About the Team

You will evolve in a dynamic environment, at the heart of the entertainment industry, and participate actively in the success of major theatrical releases.

Reporting Structure

This position reports to the Head of Theatrical Marketing.