The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.
The Clicks & Impressions Pipeline (CLIP) within the Sponsored Products and Brands (SPB) organization is a large scale and highly available service that centrally processes advertising signals (e.g. ad impressions, views, clicks, video unmutes, etc) for numerous performance advertising businesses (e.g. Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display). CLIP joins millions of ad events per second from various sources, orchestrates business-specific event enrichments (e.g. robotic traffic detection, business validation of chargeable events, geotagging, event cardinality, etc), and vends out authoritative ad event data to support real-time ad campaign optimizations, attribution, reporting, analytics, and billing. Extensibility, scalability, and performance are at the core of problems we solve in CLIP—our mission is to build the new generation of our systems to support all of World Wide Ad Programs.
A Day in the Life: