Sports Lifecycle Marketing Manager, Prime Video Latcanz

Sports Lifecycle Marketing Manager

Amazon's Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows and Movies (made by Amazon Studios) such as Lord of the Rings: Rings of Power and Fallout. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. Sports content has become a major strategic focus in recent years. We have pursued high-profile sports broadcasting rights, securing deals across multiple marquee sporting events. As Prime Video continues to grow its sports programming, there is an increased need for talented professionals to support these efforts across content acquisition, production, marketing, and other key functions. If you are passionate about the intersection of sports and streaming media, this could be an exciting opportunity to be part of Prime Video's continued push into the sports entertainment space.

The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a wide combination of marketing channels across marketplaces. We support the LATCANZ Region, which consists of MX, BR, LATAM, CA, AU and NZ and also collaborate very closely with our colleagues all over the globe. We have team members based on multiple cities including Mexico, Brazil, Canada and Seattle. We've grown rapidly in both size and influence and we're looking for a future leader to join us.

As the Sports Lifecycle Marketing Manager you'll be responsible for managing all Sports-related communications across our Outbound and cross-site channels. This includes conceptualizing, executing and continually improving end-to-end lifecycle marketing campaigns using a mix of email, push notifications and placements on Amazon owned and operated properties including Primevideo.com and the Amazon retail website. Your main objective will be to optimize acquisition of new Prime Video customers through Sports properties, drive engagement with the PV Hub and reduce attrition of these Sports driven customers. You will have shown that you can work autonomously and are as comfortable delivering on details as you are thinking big. You will have demonstrable expertise in driving data-driven lifecycle marketing strategy as well as campaign execution end-to-end including writing copy, directing creative assets, setting up campaigns and analyzing results. You will have shown you're able to work in a dynamic environment and can deliver results at pace.

Key Job Responsibilities

• Own the customer lifecycle marketing strategy for Sports driven customers, including season launch support, customer onboarding, in-season engagement and churn prevention.
• Lead the complete campaign creation and execution. You will manage key inputs including: targeting and segmentation, messaging, localization, creative, content/design, and planning.
• Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
• Be responsible to QA and approve campaigns. Ensuring campaigns are executed to the highest standard across all marketing channels.
• Deep dive analysis providing data based recommendations, and partner with BI to understand advanced campaign performance.
• Work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported.
• Work with Product Teams to drive automation when possible across the campaigns we design to drive customer retention.