Sr. Affiliate Marketing Manager , Amazon Music

Sr. Affiliate Marketing Manager

We are looking for an experienced Sr. Affiliate Marketing Manager to join our Amazon Music team and help driving WW customer acquisition. You will define, execute, and measure Affiliate marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI, as well as thinking big to develop capabilities to optimize. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities:

• Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
• Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
• Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives
• Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements
• Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)
• Develop the strategy for channel growth in emerging markets.
• Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
• Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
• Develop and execute the affiliate marketing strategy to acquire new Amazon Music subscribers and users through partnerships
• Identify, recruit, and onboard high-performing affiliate partners that align with the Amazon Music brand and customer base
• Negotiate and manage affiliate program terms, commission structures, and campaigns with partners
• Monitor affiliate program performance and optimize campaigns to maximize subscriber/user acquisition and revenue
• Create compelling affiliate marketing assets, promotional materials, and toolkits to enable partners to effectively promote Amazon Music
• Collaborate cross-functionally with the Amazon Music marketing, content, and product teams to integrate affiliate campaigns
• Analyze affiliate program data to identify trends, insights, and opportunities for growth
• Stay up-to-date on affiliate marketing best practices, tools, and industry developments