Sr Marketing Analytics Manager, Marketing Technology And Operations, Transportation Technology And Services

Senior Marketing Analytics And Data Hygiene Lead

Amazon Transportation is seeking a Senior Marketing Analytics and Data Hygiene Lead to own marketing measurement, automated reporting, dashboarding, data quality, and AI-enabled analytics across multiple transportation marketing teams. This role will help marketing leaders understand performance, optimize channel investments, and make better decisions through timely, accurate, and actionable insights.

The ideal candidate is a senior analytics professional with experience working on marketing use cases such as campaign measurement, audience segmentation, channel performance, lifecycle marketing, attribution, and marketing funnel analysis. This person will define measurement frameworks, improve data hygiene, automate manual reporting, and identify opportunities to use AI to improve reporting accuracy, reduce manual work, detect anomalies, and scale insight generation.

Key job responsibilities include:

• Leading the Marketing Analytics function across multiple Amazon Transportation teams.
• Defining and executing the analytics strategy for measuring marketing effectiveness across email, events, paid media, organic search, lifecycle campaigns, and other marketing channels.
• Partnering with Marketing, BIE, MarTech, and business stakeholders to understand business needs and translate them into scalable analytical solutions.
• Applying analytics to marketing use cases such as campaign performance measurement, audience segmentation, attribution, funnel analysis, channel optimization, lead quality, and customer engagement trends.
• Identifying and implementing opportunities to use AI and automation to reduce manual reporting, improve data quality, detect anomalies, generate insights, and increase the scalability of marketing analytics.
• Building and maintaining automated reporting inputs for Weekly Business Reviews, Monthly Business Reviews, Monthly Performance Reports, and Quarterly Planning Reports.
• Developing dashboards using QuickSight, Tableau, or similar tools to enable self-service access to marketing performance metrics.
• Establishing clear measurement frameworks, metric definitions, attribution logic, and analytical standards across marketing initiatives.
• Working with MarTech teams to define and maintain data hygiene standards across marketing systems.
• Ensuring data is tracked accurately and consistently across channels, campaigns, brands, and audiences.
• Supporting the development of data models, reporting infrastructure, and attribution logic that improve marketing measurement.
• Identifying opportunities to reduce manual work, eliminate reporting defects, and improve operational efficiency through automation, AI, standardization, and quality controls.
• Presenting analytical findings and strategic recommendations to senior leaders to influence marketing investment decisions.
• Navigating ambiguity by defining problems, establishing measurement approaches, and making high-judgment trade-offs across competing priorities.
• Helping lay the foundation for a unified marketing data model across multiple brands under the Amazon Transportation umbrella.

A day in the life as our Marketing Analytics Lead will involve developing measurement strategies and automation solutions that help marketing teams understand performance across email, events, paid media, and lifecycle campaigns. You'll build dashboards, partner with Marketing, BI, and MarTech teams, define attribution logic, improve data quality in systems like Marketo and Adobe Analytics, and present insights to senior leaders. This role combines strategic thinking with hands-on problem-solving to reduce manual work and build reliable, scalable reporting processes.