Sr. Marketing Manager, Amazon Leo

Senior Marketing Manager

Amazon Leo is Amazon's Low Earth Orbit satellite network that will deliver fast, reliable broadband internet connectivity to customers beyond the reach of existing networks. Amazon Leo will help close the digital divide by delivering connectivity to a wide range of customers, including individual consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.

We are looking for a talented Senior Marketing Manager to lead B2C acquisition marketing on Amazon Owned & Operated (O&O) channels. This role is responsible for developing the B2C acquisition marketing strategy, launching campaigns, and optimizing performance across all Amazon O&O channels. We are looking for someone data-driven with a relentless focus on delighting customers and improving performance. The ideal candidate is a self-starter with expertise in Amazon O&O marketing channels such as product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements.

You will lead automated marketing channels and drive website traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale O&O marketing initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.

Key job responsibilities:

• Lead the strategy, design, and execution of local marketing campaigns and ongoing management of O&O traffic channels for Amazon Leo's B2C business in ANZ and Japan
• Optimize subscriber acquisition across product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements
• Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans.
• Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance. Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making
• Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps
• Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area