Sr. Pmm - unmanaged Growth, MCF & Bwp

Sr. Marketing Manager- Unmanaged Segment

Amazon MCF and BwP offer a unique opportunity to join a high-visibility organization that will be a significant driver for the company's growth. Amazon has spent years building one of the world's most efficient and optimized supply chains. BwP and MCF services are using these foundations and are now looking to redefine how customers shop online, and how businesses utilize Amazon's capabilities to fulfill orders for customers regardless of where the transaction occurs off-Amazon.

We're looking for a Sr. Marketing Manager- Unmanaged Segment, to join one of our fastest-growing teams and help in acquiring and growing the unmanaged customer segment. This includes thinking bigger about how to grow the MCF and BwP penetration within the FBA cohort of merchants by building scalable partnerships with the Selling Partner Services organization as well as partnering with the product and marketing teams to scale adoption of the Shopify app. You will obsess about the unmanaged merchant needs, and be involved in cross-functional projects to drive the growth of unmanaged MCF and BwP merchants. This is a pivotal role in a high-growth business that offers candidates the ability to create a vision and collaborate with senior leaders across Amazon and with key external partners.

Our ideal candidate should possess business acumen and strong interpersonal skills, and have a proven track record of getting things done. You will be a critical thinker, self-motivated and thrive in ambiguous, entrepreneurial environments. You will pay attention to detail but think big on behalf of our customers. You have a business outcome mindset and are a driven problem-solver. You use data to make decisions, express yourself thoughtfully, and are passionate about delivering Earth's most customer-centric experiences. If you enjoy dealing with high ambiguity, complexity and broad scope that will be at the epicenter of our initiative, come join us!

Key Job Responsibilities

• Create a vision and lead the partnership with other Amazon teams like FBA and Selling partner services to grow the penetration of MCF and BwP within the FBA cohort of merchants.
• Dive deep into existing FBA merchant cohort and define multiple prospective MCF segments which would have specific needs and barriers to MCF adoption.
• Partner with the internal marketing team to build messaging and collaterals for targeted marketing campaigns to educate the merchants about MCF benefits and grow adoption of MCF.
• Collaborate with the Shopify product team and internal marketing teams to identify areas of funnel optimization and influence product improvements which improve funnel conversion rate.
• Build partnerships with leadership, business stakeholders and technical teams to drive consensus on priorities and deliver scalable solutions that meet business requirements.

About the team Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants' own online stores, ultimately increasing selection for Prime members. Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.