Drive the future of Fire TV's subscription retention strategy and tools. Join the Appstore Commerce team and play a pivotal role in shaping subscription retention for services used by millions. As the Senior Product Manager, Technical for Retention Management, you will:
- Lead the vision and strategy for maximizing subscriber retention across Fire TV's streaming services.
- Own the roadmap for key retention features including churn prevention tools, win-back campaigns, and retention offer optimization.
- Collaborate closely with cross-functional teams to deliver seamless retention experiences and reduce involuntary and voluntary churn.
- Leverage data insights to continuously optimize retention rates, customer lifetime value, and subscription health metrics.
- Be a passionate advocate for our subscribers and partners, ensuring retention strategies drive sustainable business growth and exceptional customer experiences.
Key job responsibilities as the Senior Product Manager for Retention Management include:
- Leading the vision, strategy, and execution of Fire TV's subscription retention capabilities, including churn prevention tools, win-back campaigns, and retention offer optimization. Collaborate cross-functionally to deliver seamless retention experiences and maximize subscriber lifetime value.
- Leveraging data insights to continuously optimize retention rates across voluntary and involuntary churn, ensuring subscribers remain engaged and partners can sustain thriving subscription businesses on Fire TV.
- Advocating for subscriber and partner needs to ensure retention strategies balance customer experience with business sustainability and drive product decisions.
- Partnering with internal teams including Prime Video Channels, streaming service partners (Peacock, Paramount+, Max, and others), and Commerce engineering leadership to execute on retention commitments and drive improvements in subscription health metrics.
- Owning and driving critical performance metrics related to subscriber retention, churn reduction, reactivation rates, and subscription revenue across Fire TV.