Sr. Product Marketing Manager, Amazon Music

Sr. Product Marketing Manager

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music's tiers of service. You will help build and launch new product marketing initiatives supporting all Amazon Music tiers, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.

A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently under time constraints to deliver results.

This individual will partner with teams across Amazon Music, including Marketing, Product, Finance, Business Intelligence, among others, to drive listener and subscriber growth by improving existing and building new customer journeys. This role will lead Product Marketing strategies, reporting to senior leadership on progress and upcoming projects, and champion best practices across global teams. You should be well versed in customer behavior, business drivers, and conceive new initiatives to improve KPIs.

Key Job Responsibilities

• Ideate, manage, and execute marketing strategies to drive listener and subscriber growth for Amazon Music's tiers, globally.
• Lead complex, cross-functional product marketing go-to-market initiatives for product features and launches.
• Partner closely with marketing and product teams to influence their roadmaps to optimize for listener growth at scale.
• Lead strategy and requirements to fund qualitative and quantitative research to inform product messaging and positioning to drive growth goals, sharing insights and next steps with leadership.
• Identify and pursue cross-category opportunities, partnering with teams across Amazon.
• Play a lead role in identifying ROI and metrics for new Marketing strategies, partnering with BI, Product and Finance orgs to identify trade-offs and recommendations.
• Leverage new or emerging trends to identify new customer audiences and journeys to unlock higher listener and subscriber growth.