Sr. Strategic Sports And Entertainment Partnerships Manager, AWS Sports Marketing

Sr. Manager, Sports Marketing

We are seeking an experienced sports marketing professional to play a key role on the Global Sports Marketing team at AWS. As a Sr. Manager, Sports Marketing, you will operate as a strategic part of the activation team for marquee global sports Leagues within the AWS Sports Marketing portfolio. You will support the League relationships, build the go-to market strategy and drive delivery of 360-degree integrated marketing plans. Leveraging your expertise in technology marketing, campaign planning and sports marketing, you will collaborate with cross-functional teams around the world to drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to merge the power of AWS solutions with the dynamic world of sports, shaping innovative marketing campaigns that resonate with audiences globally. These League partnerships are leveraged across the AWS business globally and requires day to day interaction with diverse stakeholders both internally and externally. Your work will be highly visible and impactful, and a key driver in delivering against AWS Marketing priorities.

Key Job Responsibilities

• Strategy Development: Support/drive the go-to-market plan and lead 360-degree marketing plans for assigned global League within AWS Sports Marketing portfolio. This includes establishing goals and driving alignment on global and regional integrated marketing strategies aligned with AWS business objectives.
• Partnership Management: Manage contract and all contractual assets. Cultivate League relationships, influence co-marketing initiatives, and dive deep to find incremental, impactful Marketing activation opportunities.
• Agency Management: Collaborate with retained agency in day-to-day management of benefits and activation execution.
• Campaign Management: Enable end-to-end execution of marketing campaigns leveraging Partnership benefits, including concept development, content creation, channel selection, budget management, and performance tracking. Bring best-in-class campaign concepts to both AWS Marketing stakeholders and Partnership account team.
• Event Activation: Oversee the strategy and execution of marquee, AWS-sponsored events, ensuring seamless integration of marketing activities to maximize brand exposure and attendee engagement.
• Analytics and Optimization: Monitor campaign performance metrics, conduct data analysis, and derive actionable insights to optimize marketing strategies. Prioritize utilization of benefits to drive maximum business output, weighing against AWS Marketing priorities, ability to measure and deliver ROI, and make tradeoffs when needed.
• Cross-Functional Collaboration: Work closely with internal teams, including product marketing, sales, professional services and Public Relations to align messaging and ensure consistent brand representation across all marketing touchpoints.
• Market Research: Stay abreast of industry trends, competitor activities, and customer insights to inform Partnership marketing strategy.

A Day in the Life

In this new role, scalable success requires deep ownership, cross-functional collaboration and influence to drive the marketing business rhythm, mechanisms and synergies – unifying all aspects of marketing communications around the Partnership. As a global team member, you'll integrate AWS sports partnerships with cross-functional colleagues globally. This includes detail-oriented project management, information sharing, aligning on plans and goals, building joint and bespoke campaigns, and establishing business relationships. In addition to working with marketers, this candidate will work with engineers, data scientists, sports leagues, teams, and athletes to create multi-channel campaigns to deliver a steady cadence of coverage, conversations, engagement, and awareness.

About the Team

The Strategic Partnerships team manages AWS's portfolio of Sports and Entertainment Partners, including the NFL, Formula One and Live Nation. Our team is responsible for the global portfolio strategy, portfolio management, contract negotiations, integrated marketing planning and GTM execution and measurement.

About AWS

Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.