We're seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases in France. Reporting to the Head of Theatrical Marketing, France, this role combines analytical prowess with creative vision to develop local strategies that drive audience engagement and box office performance in France.
Key job responsibilities:
Strategy & Planning:
• Manage and optimise marketing budgets for assigned titles in France.
• Develop comprehensive marketing strategies and activation plans for title releases in France.
• Analyse market trends and audience insights to refine local campaign positioning.
• Set and monitor local campaign KPIs in collaboration with management.
• Drive innovation in audience engagement strategies for local market.
Creative Execution:
• Lead creative direction across all marketing assets in France.
• Oversee localization of marketing materials and coordinate with International teams.
• Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns.
• Direct and manage relationships with external creative partners.
Media & Partnerships:
• Develop and execute strategic media plans for France.
• Collaborate with media agencies on local campaign optimization.
• Foster strategic brand and media partnerships in France.
• Align with International Media lead on best practices.
Stunts & Activations:
• Spearhead special projects and events to drive awareness.
• Manage external agencies and stakeholders in campaign execution.
Cross-Functional Leadership:
• Partner with Content Marketing Manager, France on local campaign development.
• Coordinate with distribution, PR, digital, and international teams.
• Ensure optimal theatrical visibility through distribution channels in France.
• Provide creative leadership and inspire innovative solutions.
About the team:
We offer a dynamic work environment in the heart of the entertainment industry, with opportunities to shape the success of major theatrical releases.