Head Of E - commerce Marketing

Head of E-Commerce Marketing

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR – one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

This is an exciting opportunity to shape the next generation of the online contact lens buying experience. You'll lead the development of our web and app sales strategy and partner with cross-functional teams to create a seamless, personalized shopping journey that attracts new customers and keeps loyal ones coming back. We're looking for a strategic, visionary e-commerce leader with a proven track record of driving growth across digital platforms — someone who knows how to turn browsers into buyers and increase key metrics like conversion and AOV. With strong organizational support and significant opportunity for advancement, this role offers the chance to make a major impact on a fast-growing, high-revenue channel.

What You'll Do

• Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
• Define the vision for the next generation of the online contact lens buying experience
• Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
• Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
• Own the product catalog, optimizing how products are displayed — including reasons-to-believe (RTBs), imagery, descriptions, and categorization
• Collaborate with marketing teams to maximize the conversion of paid and organic traffic
• Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
• Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
• Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
• Plan, test, and scale new ideas through thoughtful experimentation

What You'll Need

• 5+ years of experience leading cross-functional teams in eCommerce or web sales
• Bachelor's degree in Marketing, Business, or a related field
• Proven experience with A/B testing and data-driven decision-making
• Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment

Familiarity with the eye care or contact lens industry (a plus, not a must), strong analytical and strategic thinking skills, proven leadership and collaboration across cross-functional teams, excellent communication skills with the ability to influence and inspire, a creative mindset and keen eye for detail that brings ideas to life.

Perks

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.