Sr. Digital Marketing, Ecommerce

Sr. Digital Marketing, Ecommerce

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR – one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

What You'll Do

In this role, you'll play a key part in delivering personalized experiences on our web and app storefronts. You'll lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth. Beyond driving results for the business, the goal is to make our customers' lives easier – simplifying how they get their contacts and glasses so the process feels seamless and convenient.

A large part of your work will focus on refining customer segmentation within our Marketing Automation Platform and analyzing performance in tools like Adobe and Tableau to identify insights and guide next steps. This is a highly collaborative position that requires strong attention to detail, working closely with both technical and creative teams to bring personalization to life. It's a unique opportunity to combine strategy with hands-on execution while gaining exposure across multiple parts of the business.

Key areas of focus for the job:

• Customer segmentation
  • Leverage owned customer data to personalize our storefronts, delivering the most relevant message to positively influence key business outcomes.
  • Become an expert in customer data and master the customer targeting capabilities of our Marketing Automation Platform.
• Reporting and analytics
  • Launch and monitor A/B personalization tests across our web and app storefronts
  • Interpret campaign test performance and translate into key takeaways for the business/next steps
  • Distribute results to teammates and stakeholders
• Test, learn, and iterate
  • Approach customer experiences with a constant pursuit of a better way, refining messaging through thoughtful testing and optimization across web and app storefronts.
  • Apply analytical and technical skills to troubleshoot issues, interpret data, uncover root causes, and identify opportunities that lead to impactful results.
• Collaboration and coordination
  • Guide timely and accurate execution of projects through creative and development in our project management tool (Jira)
  • Be an active participant in the team dialogue; we want your POV on things!
  • Build and maintain cross-functional relationships with our web and app teams to identify opportunities where we can continually improve personalization for our customers.

What You'll Need

• 3+ years of digital marketing experience, preferably in an ecommerce, direct-to-consumer business
• Web/app experience is preferred
• Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
• Experience with machine learning and reinforcement learning is a plus
• Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
• Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
• Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
• This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah

Attention to detail and a strong sense of ownership over quality and accuracy with excellent project management and organizational skills

Confidence to challenge norms (with respect) but ask questions to understand first

Energetic, curious and proactive

A sense of humor and openness to feedback (you give as good as you take)

Perks

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.